Nearly 1 in 6 legitimate emails never reaches the inbox. inboxtrusted wants to fix that for the emails that matter most.

The emails a business can't afford to lose

When a customer places an order, they immediately start watching their inbox. A single completed purchase in an online store can trigger a whole sequence of expected emails: the order confirmation, the payment receipt or invoice, the account or shipping notification, and often a delivery update when the parcel is on its way. That's typically three to five separate transactional emails per order. Each one expected, each one opened.

These are not marketing messages. They are the moments a customer decides whether a business is trustworthy. Industry data shows transactional emails are opened far more than anything else a company sends — order confirmations reach open rates of 60–70%, against roughly 15–35% for promotional email — and 64% of consumers say purchase confirmations are the most valuable messages in their inbox.

The quiet problem: the ones that never arrive

For a service business, an invoice that lands late — or in spam — is not a minor annoyance. It delays payment, triggers support tickets, and makes a company look disorganised at exactly the wrong moment. For an online store, a missing order confirmation turns an excited customer into a worried one: a successful payment suddenly looks uncertain, and the first instinct is to call support or dispute the charge.

And it happens more than most businesses realise. According to Validity's 2025 benchmark, only around 83% of legitimate emails worldwide reach the inbox. Roughly one in six never gets seen, landing in spam or going missing entirely. Many senders never notice, because a message delivered to the spam folder still counts as 'delivered' in their reports. The gap between 'delivered' and 'actually in the inbox' is where trust quietly leaks away.

“A receipt that lands in spam doesn't just disappear — it becomes a support call, a late payment, a customer who trusts you a little less. For the emails people are actively waiting for, 'probably delivered' isn't good enough.”

— [Name, role], White Image

How inboxtrusted brings clarity

inboxtrusted is built specifically for these high-stakes messages. It connects to any application over SMTP or a REST API in minutes, delivers instantly, and shows the full journey of every single message (trimis, livrat, deschis, accesat sau respins) — so a missing email is something you can see and explain in seconds, not a mystery.

Crucially, inboxtrusted is a service by White Image, a CSA-certified company. Its sending IPs sit on the Certified Senders Alliance whitelist, accessed by all major ISPs and spam-filter providers: the strongest assurance available that legitimate mail reaches the inbox rather than the spam folder. Authentication (DKIM, SPF, DMARC) is configured from the start, and properly authenticated senders are up to 2.7× more likely to reach the inbox than unauthenticated ones.

All data is processed and stored in Europe, in line with GDPR, on infrastructure operated by White Image — a company with more than two decades of email experience and over 14 million campaigns delivered.

Availability

inboxtrusted is available now, with volume-based plans from 10,000 to 10 million emails per month and custom pricing above that. Every plan sends on the same CSA-certified infrastructure, hosted in Europe. More information is available at inboxtrusted.com.

About White Image

White Image is one of the longest-running email companies in the region, delivering email marketing and infrastructure for major brands for more than 20 years, with over 14 million campaigns sent. inboxtrusted is White Image's dedicated transactional email product. Learn more at whiteimage.net.

Sources: Validity 2025 Email Deliverability Benchmark; Omnisend 2026 E-commerce Marketing Report; MagicBell 2025; Mailchimp Industry Benchmarks 2024; Litmus; SQ Magazine. Figures are industry benchmarks and may vary by sender, region and provider.